· Personal and Corporate Brand Identity
"Your Brand, Your Story" - Branding is undoubtedly one of the greatest essential aspects of every business, whether it is big or small. The purpose of branding is to create a distinct image in your customer's’ mind about your products or services. While there are many different approaches and styles, there are certainly a few “must” haves which I believe are crucial.
Mission & Goal:
Your mission does not have to be overly complicated, it can be just simply a dream. But there must be a reason for its existence, and a goal you wish to achieve. This allows not only your audiences but employees as well to see your passion.
Beliefs and Strengths:
You must showcase your beliefs and strengths in any forms of media to allow people to see what you are capable of providing, and how you differentiate from other companies. That is why authenticity is important. These brand values create emotional values, giving your audiences a sense of trust. This is important because the perception of your brand may worth more than the actual product/service itself, financially speaking.
Target Audiences:
You must be aware of the demographics of your target market and understand them. Pay attention and be adaptive to change, however, it is important that you should still control what you want your brand to mean to them.
Communication:
Create a voice. Find your form of communication, use it and let it
Consistency:
Consistency is key. While rebranding can be common, but it is not something a company always wishes to do. Besides a well thought out logo that should be created, this becomes the symbol of recognition for your company. Use your logo in all places possible. Whatever your service or product is, it does not mean you will never add, remove or change anything. It should however still follow the same theme, and never far from your mission and goal.